WHERE SMALL MEANS BIG.
IS OUR SPECIALTY.
The Hedlund Group helps niche publishers achieve financial success by growing their
advertising and sponsorship revenue. Whether through consulting activities or hands-on selling, THG works with a mix of enthusiast, business-to-business and association publishers who produce websites, e-newsletters, social media options, events and print publications.
Our team provides creative solutions for our publishers' existing customers and new business prospects. We help identify impactful advertising and sponsorship programs, price and package them for optimal sales results, and we follow a dedicated process to insure success.
We make matches between advertisers, sponsors and the audiences our publishers engage.
The Hedlund Group team combines direct selling skills with digital marketing skills to identify advertising and sponsorship prospects, create packaged solutions in partnership with our publishers and
bring home the business.
Steve Hedlund's experience in niche markets covers more years than he's willing to admit. But the wide range of enthusiast, b-to-b and association markets he's represented all share a
common trait - market focus and passion.
Steve's career-long interest is working with publishers whose creative expression attracts and reflects dedicated audiences.
EXPERIENCE + KNOWLEDGE + PROCESS = SUCCESS