Programmatic Advertising Solutions
Programmatic advertising options can be very confusing for highly-focused niche publishers. In its earliest stages, programmatic advertising looked like nothing more than a way to accomodate low CPM remnant-like advertising dollars.
Programmatic technology continues to evolve and with recent developments, like header bidding, is becoming a legitimate resource for publishers. Private marketplaces and programmatic options that find target markets like those our publishers serve, are increasingly available to generate better than rock-bottom rates.
The Hedlund Group offers consulting services to help our publishers identify viable revenue options in the programmatic arena.