Native Advertising Development
Native advertising is digital publishing's answer to special sections, advertorials and product placement. While native concepts require distinct labeling to differentiate them from a publisher's original content, it can also be remarkably creative content that is valuable to the end user.
The Hedlund Group has worked in a variety of contextual formats to help advertisers and sponsors convey their product's value. This approach requires full collaboration with The Hedlund Group's publishing partners, and we offer a breadth of experience in offering creative ideas and taking them to market.